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Web Site Design -- Web Templates

Tips for Customizing Your Web Templates

  • Font Design - According to usability studies, san-serif fonts are more easily readable on a computer screen. When selecting fonts, it must also be available on your visitors' computers for them to view the fonts you specify. For example, if you specify "Technical" as the font to use and your visitors do not have "Technical", their computer will substitute a font, which might not be the font you'd consider acceptable. Arial and Helvetica have been selected for this reason, as each font comes standard with either the Microsoft or Macintosh operating systems.

    Font Face of Non-Graphic Text - All text or headers should use the "Arial, Helvetica, sans-serif" font face (applied: <font face="Arial, Helvetica, sans-serif"> text </font>).

    Font Size of Non-Graphic Text - On a font size scale from 1 through 7 (3 being default) size 3 is recommended for headers or page titles and size 2 is recommended for body text (applied: <font size="2">text</font>). Sizes 3 and 2 are equivalent to 12 point and 10 point sizes in your standard word processor application.

    Stylesheets - As an alternative to the <font> tag, a stylesheet can be used to format the text. For those of you that would like to clean up your HTML code, a stylesheet can be applied. Here are some steps to insert your font size and font face as a style sheet.

    If using Stylesheets:

    Step 1: insert the style guide into the head of the HTML page <head></head> tags

    <head>
    <style type="text/css">
    <!--
    .text { font: 12px Arial, Helvetica, sans-serif}
    -->
    </style>
    </head>


    Step 2: insert the style class into the tag surrounding the text you wish to format.

    <span class="text">Hello world!</span>

  • Color Scheme - Usability studies indicate that for body text, users can most easily read black text against a white background and so we recommend the same for clarity and common look.

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Customizing Web Templates Continued

Navigation Issues

  • Left-hand navigation - According to usability studies, Internet users are accustomed to navigating through a site using links located on the left side of the screen. Thus we strongly recommend left-hand navigation as well (refer to site layout attached).
  • Breadcrumbing - This technique is used as a means for orientation and as a way to return to previous pages. The example below provides your current navigation on the site. You started with the home page and are currently on a page called "Products".

    Home | About Us 24/7 | Contact us | Products

  • Home Page Link - Each site should link back to the site's home page for consistency in site navigation.


  • Naming Conventions - Common links throughout websites should be referred to in a consistent basis. The following are common navigational and site links:
    1. Site Map - aka "site layout" or "site organization" - refers to a complete breakdown of the various pages and page hierarchies in a site
    2. Frequently Asked Questions or FAQ - aka "Common Questions" or "Advice" - a compilation of common questions, concerns or problems that visitors to the site or office inquire.
    3. Home - aka "Start" or "Begin" - this is the splash or front page that a user would first come to when visiting a site (usually named index.html or default.html).

Page Formatting

  • Page Width - web pages shouldn't be viewable without horizontal scrolling on an 800 X 600-pixel screen display.

  • Frames - the use of frames should be avoided on Web sites since screen readers cannot read them intelligently. See W3C guidelines on frames and alternatives to frames (http://www.w3.org/TR/WCAG10-HTML-TECHS/#edef-NOFRAMES)

  • Meta Tags - These tags identify the contents of a web page.
    Recommended meta tags are:
    1. author - The full name of the agency / division / office responsible for either the creation of the document or the information contained within the document.
    2. description - A brief narrative sentence that summarizes the content and purpose of the information on the web page.
    3. keywords - These are words or phrases that refer to the contents of the page in question.
    4. subjects - When used properly these terms assist in automatically classifying the web page into a Yahoo-like directory for additional access by the user.
    5. robots - This refers to the automated spiders that search engines use to accumulate web site information.
    6. revisit-after - This refers to how often a robot would visit the site.