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Using Web Templates for Web Design: Tips and Best Practices: Keywords
Know Your Keywords
Sit down and determine what the key words are for
your product and industry. Next, review your webpages
to be sure that those keywords are occurring regularly
throughout the site. Then, look at competitor sites
to see how they describe themselves allowing you to
expand your own keywords creating a greater advantage
for you.
Refresh your website often with new material or include
material that is of a reference type for your industry.
Key Point: Search engines also look at how often
sites are accessed by users to determine their ranking.
The key point above is the reason that websites include
free reference material. Examples of this include:
new weekly recipes, or conversion tables, or something
that a large number of people are interested in, or
that may return additional search results for users.
This is the cheapest and easiest way to attract more
users.
If a page is valuable enough it can be registered
separately by a company. Just make sure the page with
the recipes, for example, has selection options on
a sidebar that enable the user to reach the home page
or product pages of the company.
Some companies offer contests or other incentives--this
works often, but be careful with international clients--this
may be illegal in their country. Other companies have
news feeds for their particular industry or white
papers to increase traffic.
Key Point: Search engines are friendly to educational
or informative information!