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Using Web Templates for Web Design: Tips and Best Practices--

The purpose behind every web page is to transmit information. How the page looks, though, can influence how well that information is transmitted. Anyone can put up a web page. Remembering a few basic principles will make your page more useful:

Know Your Audience

Although most sites will have unknown users accessing it, you should know your primary clientele. Who your clients are and why they access your site are the primary influences on its content, but they also influence design. Does your institution mandate the use of a particular platform or browser, or will platform and browsers be mixed? Does your institution have a sophisticated user group? Does it have a technology training program designed to uniformly educate users?

Emphasize Substance over Beauty

The design of your website should emphasize your message. Design elements shouldn't get in the way of the information you want to convey. But remember that an attractive page will be more likely to hold the viewer's attention.

You Don't Have to Be the First on Your Block

Balance design sophistication with ease of use. Remember that including new and innovative web design capabilities will almost always complicate use of your website. Elements that load beautifully and quickly on your brand new whiz-bang computer connected to your institution's T1 (or better) line may completely frustrate users with older equipment and/or those connecting via modem. Draft your friends to test your website from home.

Make Sure They Know Who You Are

Search engines may lead users to lower level pages on your site, not to your home page, so put a link to your site's home page on every other page. Make sure that your institution is identified on every page,in a way that's clear to the users. Acronyms for your institution, such as "UTHSCSA", don't mean anything to most people, so link your acronym to another page with contact information, including a mailing address, phone number (with area code), and e-mail addresses. Remember that staff from other institutions may want to get in touch with your staff, so include a staff directory or listing of departmental points of contact, including phone numbers as well as e-mail addresses.