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Using Web Templates for Web Design: Tips and Best Practices--Domain Names
An Internet domain name is an identity assigned to an Internet server (a connected device such as a computer or printer). Name resolution software lets users locate computers on the Internet by domain name instead of the corresponding numeric IP address. The DNS (the Domain Name System) is a distributed database of information about hosts (domain names) on a network that produces a pointer to Internet servers.
An organization's unique name combined with a top-level domain name provides an Internet address for the organization. The Uniform Resource Locator (URL) is the address that defines the route to a website or web pages on the Internet. The URL contains the protocol prefix, domain name, subdirectory names and perhaps a file name. A top-level domain is defined by the suffix on a domain name.
Consumers expect domain names to match organization names in the real world.Agencies must carefully consider the selection of domain names and URLs displayed to the Internet community in order to offer a clear explanation of the organizational entity and minimize confusion and intent. Domain names with minor spelling differences or conventions can lead to web sites with vastly different content than anticipated.