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Using Web Templates for Web Design: Tips and Best Practices--Important Links

Place important links and information high on the page (at a minimum, above the fold or scroll line).

When pages have more than a screenful of information, users spend much more time on the top of the page and less time on the remaining screen of information. Research emphasizes that there is an 80-20 split, with 80% of time spent on the first screenful and the remaining 20% on the rest of the page.