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Web Design Tips and Best Practices: Be Consistent

Present information and similar functions consistently throughout the site, including logos, page titles, headers, navigation elements, etc. Also use a consistent position on all pages for logos, recurring text, buttons, and graphics.

The more consistent a Web site is in its design, the easier it will be for users to quickly evaluate categories and match expectations on all pages. Users, particularly older users, tend to learn and remember locations of information, functions, and controls. Keep in mind that users spend most of their time on other sites, which is where they form their expectations for how the Web works on your site.