Did you know that YouTube now is the second largest search engine in the world, and worldwide surveys show that there are many people who spend their day just watching YouTube videos online?  Therefore it is a shock to many social media marketers that clients including those of large brands neglect to formulate or plan strategies for YouTube optimization.  It makes a lot of sense to own a YouTube channel as it is an excellent internet marketing strategy to get your company’s interests, services, products and activities online, to keep your customers updated with what is new in your company and receive good SEO rankings to your company official website.

Just follow these simple and easy instructions:

· First you must directly go to YouTube’s website if you are going to have a channel on YouTube.

· Once you have entered YouTube’s official site, click the “Create Account” link in the top right corner of the website. This will automatically take you to YouTube’s sign up form that must be completely filled out in order to create an account.

· Now begin filling out the short form on the sign up page to create your company’s YouTube account. If your company has an existing Google e-mail account, you can use it to “Create Account”. Make sure that you entered an existing email address preferably your company’s email because a confirmation link will be sent to you at the address you have provided. When you have received this confirmation email with the link, you must click on this link to activate your company’s YouTube account.

· Clicking the confirmation link will also directly open a new browser window to YouTube. If not, return or open a browser window with the YouTube homepage and click on the link that says “Sign in” and this will link you to the sign-in form where you must type the user name and password that you selected when you created your company’s account.

· Organize your company videos prior to uploading them in your company’s YouTube account. Click the “Upload” button to add a video to your account.

· To go to your company’s YouTube Channel just click on your user name at the top of the screen. YouTube automatically creates your company’s channel so you do not need to sign up. Once you are on your company’s channel you can share your videos URL in your company’s account on other social media networking websites or get them embedded in your company’s website.

After reading this article post, I truly hope you will have a better understanding of how to create a YouTube Channel for your company. So that your business receives more exposure in YouTube searches as well as organic rankings from your company’s YouTube videos. Remember, receiving help with a SEO assistant< at Project Assistant is cost effective and practical.