A lot of advertising costs are recurring because you’re buying marketing and advertising services and materials that are along the lines of consumables. It’s almost like buying something that is disposable. You pay for printing and then you run out of material so you have to buy more. You pay for an ad spot but you only get that spot so many times before you have to pay some more fees. Sometimes it can’t be helped but wherever you can get great ROI for your advertising efforts, it can help make up for those disposable advertising scenarios.
Here are a few one-time fee areas you can take advantage of for some good longevity:
Reusable Bags
With the green movement, you should consider printing some personalised reusable shopping bags. Not only are you showing customers that you’re eco-friendly but those bags will be used around town, getting more eyes on your logo.
Corporate Swag
Paying for corporate calendars and handing them out to clients is a good idea. Unlike a lot of printed material, calendars won’t just get looked at once; you’ll have a whole year of exposure for your logo and brand. Coffee mugs and other corporate gifts with your logo on them can also be a good idea. This expense could buy you some favour with clients who appreciate the kind gesture.
PVC Banners, Signs, and Roll-Up Displays
The great thing about banners and signs is that you don’t have to necessarily throw them out when you have finished using them. Some signs and banners can be used repeatedly. Design it right and you can get a lot of mileage out of it. You can use it for trade shows, golf tournaments, parades, and for other events that provide good advertising opportunities. They can contain eye-catching graphics in vibrant colours and help you attract eyes and attention.
Vehicle Graphics
Wrapping your vehicle with graphics can provide you with continuous advertising opportunities with just a one-time fee. Every time your vehicle is out on a call or even out in a parking lot, many eyes will see it. Good quality vehicle graphics can provide a great return on investment as they can generate phone calls.
QR Advertising Tip:
Use QR Codes on your signs, banners, and vehicle graphics so that people can give your code a quick scan with their mobile phone and get to your website or a special page that can help you attract more customers. Use it on your printed advertising, too, and send people to a place where they can sign up for a newsletter that will allow you to advertise to them in the future, too. This can help your advertising spend go just a little bit further and every little bit helps!
Sharon Hurley Hall writes for Sherwood Signs, a UK pvc banners supplier who would be pleased to assist you with your signage needs.
