Promotions on Facebook have become most popular way of marketing within the last years. They are an inseparable part of any business and have become quite famous recently. Facebook has worked out a number of official promotional guidelines, which any user must take into account when promoting this or that brand or service. These guidelines include different competitions, contests, and other types of promotions, in case of violation the page and also the account is removed.

By Laura Lee Walkerl

Successful social media strategies don’t exist in a bubble. I’m a proponent of an approach to creating a social media strategy that is one part of a fully integrated marketing communications strategy, so the more information you have about your existing marketing plan and efforts, both on– and offline, the better you’ll be able to customize your Twitter strategy to effectively meet your needs. It’s crucial that you know what message you’re trying to convey through your branding efforts, a good understanding of your target market, know your competitors and have a solid grasp of your value proposition (the benefit your customer gets from using your product or service). Whether you decide to use Twitter, who you decide to target with your Twitter social media strategy, how you effectively reach your audience, and what tools and metrics you use to successfully implement your Twitter strategy depend on a solid understanding of your marketing communications plan. You’re now ready to identify your objectives. What do you want to achieve? The answer to this question must organically flow from your company goals and competitive position in the marketplace. Examples of objectives include: