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Web Page Display and Layout Tips
Place logos, recurring text, buttons, and graphics in a consistent position on all pages.
Users, particularly those older than 65, tend to learn and remember locations of information, functions, and controls
Establish a high-to-low level of importance for each category and carry out this approach throughout the entire Web site. Important categories should appear higher on the page so users can locate them quickly.
Place logos, recurring text, buttons, and graphics in a consistent position on all pages. Users, particularly those older than 65, tend to learn and remember locations of information, functions, and controls.
Reduce the amount of unused space on pages used for scanning and searching.
On pages that are primarily links or categories, like a home page, the greater the density, the faster the scanning. "Density" is defined as the percent of the screen filled with categories and text. Density has no impact on user accuracy or preference. On content/text pages, using some white space to separate paragraphs and ideas is important. As a rule, use less white space than you would on paper
Determine, then design, the most efficient viewing and use of information on each page. Users spend about 58% of their time using information on the site (viewing, scanning, reading, printing, downloading, etc.). To allow efficient use, tradeoffs are usually required. For example, on some pages it is worthwhile to sacrifice ease of reading for ease of scanning. Developers should evaluate the most common use of each page and make design decisions that ensure the best possible performance. Structure each page to facilitate scanning and help users ignore large chunks of the page in a single glance. Studies report that between 75% and 79% of users scan any new page. Only 16% read word-by-word. Also, most users (78%) tend to focus first on text, not graphics.
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