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Monitoring Server Uptime to Avoid Revenue Reduction Monitoring
your website's uptime is imperative to the success of your
online endeavors. Why? While it's important to know if your
website is running and your host is providing a good service (so
you can receive money back or a credit if there is a guarantee),
it’s even better to be proactive about getting it back online
faster so you don’t lose search engine positions, miss out on
possible revenue or blow your advertising budget. There is no
other way to ensure a high percentage of server uptime than to
monitor website availability.
Monitor Up to Three Websites Free at InternetSupervision.com
http://www.InternetSupervision.com
Most web based businesses do not operate their own servers, they
outsource that function to professional web hosts, and for good
reason if your website (or your web server) goes down, i.e.
becomes inactive, your business and your revenue can suffer
greatly. Whether it’s the inability to gather information from
surfers through forms or the ability to generate revenue through
clicks on affiliate banners or contextual advertising, it is
essential that your website be available for surfers to visit.
Monitoring Website Uptime for Search Engines The main reason to
monitor your website is that when search engine spiders visit
your web pages, if those pages are down, you may lose the search
engine positions that you have worked so hard to develop. If
your website stays down for too long, you may be dropped from
the search engine databases altogether. Whether your website
receives ten or ten thousand visitors a day, you will not last
long on the Internet if surfers and prospects can not access
your web pages through search engines.
Monitoring Downtime for Advertising Budgets Another important
reason to monitor the uptime of your web pages is to make sure
that your advertising is doing what it should bring visitors
to your website. While most pay per click search engines do not
charge you if your site is down, many still do. If your site is
down for any length of time, you run the risk of draining your
account very quickly. In addition, if you purchase any sort of
cost per lead or cost per impression advertising (i.e. banners)
you again run the risk of losing valuable visits from surfers.
About the author:
About the Author: As an advocate for webmasters, Pete Prestipino
suggests one way to avoid server downtime is to be proactive
about monitoring website availability. Monitor Up to Three
Websites Free at InternetSupervision.com -
http://www.InternetSupervision.com
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Is Your Website
Working Properly?
Last year I had arranged 6 different advertising
campaigns to commence on a Friday, Total cost: $1,200. I came
home from a golf trip that Sunday evening expecting my email box to
be overflowing with payment notifications. Instead, not a
single one! Wait a minute! I had tested all my
ads...they were steady pullers! What happened???
Come to find out, our server had crashed that Thursday
night. If only I had been alerted to the problem, I could have
immediately notified the web host, as well as delayed the marketing
campaigns! Don't let this happen to
you! |