January 2005

Help for PPC Keyword Selection

PPC, Pay Per Click advertising is a way to deliver targeted customers to your website. The major PPC's are Google Adwords, Overture, Kannoodle, Findwhat, Mamma .... There are several resources that can help you find good keywords. Wordtracker.com has a trial for finding niche keywords, Goodkeywords.com has software that lets you check Overture for suggestions and create meta tags on the spot. Google Adwords has recently introduced a new keyword finder, you need a Google Adwords account to use this tool. Overture is probably the best known, with a good keyword finding tool and a bid tool to let you know what the current bid is per keyword. To maximize keyword effectiveness you need a great ad that attracts customers. To get help writing ads, I use eZy Ezine Ad Formatter. I would be happy to provide you a copy of it Email me. A good ad consists of three parts: Attention grabbing headline, product description and the benefits. Be sure re to try various resources to develop your keyword list for your webpage meta tags and any PPC service you use.

Top 15 Ways to Promote Your Website

1. Get a high Page Rank in Search Engines. It is important to optimize your website for best results:

Title Meta Tags should include your website's top keywords. For example, if you have a Hawaii travel site it should include the keywords: Hawaii travel

Description Meta Tags should also include the same keywords

Keyword Meta Tags should include your keywords in various forms, but not more than 5 times, otherwise; the search engines will penalize you for spam. For example; cheap Hawaii travel, airfare to Hawaii, Hawaii hotels, cheap travel, Hawaii vacations,

Use the Alt tags of images to emphasize your keywords. For example, a picture of palm tree could be alt="Hawaii travel plan"

Submit to search engines monthly, but not more than that, unless you make major changes to content. Be economical, buy and use your own software to submit to search engines. For example, Advanced Site Submitter software submits to the main 66 search engines.

Be sure to include a paragraph about your website which includes your key words towards the top of your website's home ( index page)

2. Join Online Forums

Discuss issues that relate to your website.

Be sure to use a signature that includes your website address and motto

Do not spam forums or they will ban you from participating

3. Buy Traffic. Popunders, Paid to Click, etc. will bring some visitors, but most of all, they help you get a better Page Rank which is in part based on average number of "hits' and visitors to your site. Get 10,000 visitors for $22.75

4. List product for sale on ebay.com, bizrate.com, and amazon. Having links on websites with high page rank increases your page rank.

5. List your website with directories such as DMOZ. Do a search for websites with directories which relate to your website. For example, "travel directories" put it in quotes, and you will get back sites which include those exact words.

6. Advertise in ezines which target your customers

7. Use Pay Per Click Advertising- Google adwords, Overture, Momma, Kanoodle and more.

8. Get listed in Google's Froogle for free

9. Set up link exchanges with websites that target your customers. Try to get websites with a high Page Rank to exchange links with you.

10. Pay for banner or text links ads on pages with high Page Ranking to improve your Page Rank

11. Join a Webring

12.Send Our news Releases once a month

13. Ask website visitors to sign-up for a news letter or special offer emails. Use free gifts as an incentive to get customer to sign- up software downloads make great incentives and bonuses.

14. Nominate your site for awards

15. Do off line promotion, T-shirts, bumper stickers, and newspaper ads to name just few.

Getting a Google Page Rank 3 in Six Months

Getting a Google Page Rank 3 in Six Months

I entered the world of website ownership in July of 2004. I did a Google search for “websites for sale” and found that e-Bay was a big seller. I had learned some web programming as the acting webmaster for a non-profit organization. My training consisted of reading, Learning Web Design: A Beginners Guide to HTML, Graphics and Beyond by Jennifer Neiderst.

Many websites are for sale on e-Bay. After watching the ads for a couple of weeks I decided to buy two sites: a travel site (www.epictravels.com), and a web tools reseller site (www.webmastersprofitpak.net).

 

My choice was based on the domain names, the product being sold, and the sense they were good products to sell. I had read an article that said search engines were more likely to index and rank a website where the product or topic was part of the domain name. My total investment was less than $300. The diet site was a drop-shipping business and required the most time. The travel site was an affiliate so no web programming was needed, only advertising. The web tools site required some web programing. I decided that a few additional web tools to sell would be good, so back to e-Bay I went to purchase more software to sell.

Next came submitting the sites to search engines. I found www.addme.com where you can submit sites for free---this definitely fit my budget. I also hand-submitted the sites to Dmoz, Yahoo (free), AltaVista and any other directories I could find. I found www.directoryarchives.com, a directory of directories and submitted the sites to as many of the directories as possible. I also began to do searches based on the keywords of my websites and did add the url, or submit site, or exchange links to those who offered it. I figured that people searching for my product were likely to find the same sites I found.

Within about 3 months, my sites were listed on Google, Ask Jeeves, Excite and several others when the exact website name was entered--- a big step forward. I still had made only a few sales and noone had found my sites by using the search engines. I decided to focus my attention on only one site, www.webmastersprofitpak.net, because it was the only site that had any sales and the profit margin was highest on that site.

I began to experiment with advertising. I opened Overture, Google Adwords , Mamma, and Kanoodle accounts. I signed up for Adsense. I bought ezine ads, and visitors from Traffic Taxi, did a popunder ad and newsletter ad with bravenet.com. I signed up with companies that pay people to visit your site, I tried an adblast---all with little or no results. I found site-reference.com and bought ads for the software site in the newsletter. Finally, I began to make some sales..

But to stay in business long-term and to reduce advertising costs, I needed to be able to make sales based on search engine results. I bought some site submission software which I now sell and began to submit my sites page by page. I also signed up with Microsoft bcentral.com and began to optimize my website pages.

Now, after six months, one of my sites has a great Google page rank. www.webmastersprofitpak.net ranks 3. Website traffic is about a 2,000 hits/week. I have high hopes for 2005! I have learned a lot in the past six months especially about search engine submission, optimization, directories, and links. See www.webmastersprofitpak..net for Reseller Tips.