 |
Weird Sells: Get Noticed on the Internet
What is weird?, well in the 21st century it's getting more and more difficult to define what is weird and what isn't . According to the dictionary one definition is "Of a strikingly odd or unusual character; strange". Surely that isn't enough any more? A quick look at eBay and you will find hundreds of items that would comply with that definition. Toast with faces on it, Glass jars containing Ghosts and numerous examples of weird and wacky objects, (well weird and wacky according to the people who have submitted them.) The sheer number of them should preclude them from being classed as Weird. Mainstream Newspapers now have pages of weird news and no shortage of people willing to appear on them. The nightly news no longer finishes with heart warming local story it finishes with some weird local happening Weird is big news. It seems that weird and bizarre are now mainstream and are considered marketing tools or a gateway to 15 minutes of fame. In earlier centuries the highlight of the year was the visit of a circus or a fair and their cast of weird and wonderful characters and creatures. Queues would form outside the tents as people waited to see the latest freaks and bizarre sights. The Internet is the modern equivalent of the Freak Show and with a bit of planning and preparation you can use this desire for the weird and wacky to promote your site or your company. Viral marketing is the key to your success, Find something that people will find funny and amusing and want to show their friends and you are halfway there. Some recent examples are the plumbers van that had a naked body painted on door so that it looked like a naked person was driving. The photograph traveled from inbox to inbox each time the name of the company was seen along with the URL of their site, it was picked up by local newspapers and local TV and the work flooded in (sorry for the pun!). It doesn't take a big budget just a big imagination, Find something weird, photograph it watermark the photograph and place it on your site take some anti leeching precautions to stop people copying it and send the link out, visit a few forums and place the link in your signature, pass the photo to some of the many sites specializing in weird soon you will have a stream of traffic to your site. There is no difference from the Internet to the freak shows of the 19th and 20th Centuries except that this time the freaks are on the outside of the tent! Mark Thompson ran an IT consultancy in London for many years . He now live in Spain and runs an number of websites including World of the Weird
|
|
|
|
RELATED ARTICLES
Time Management And Organization For Online Marketers
TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. But often, organizing information (i.e. ad copies, sales letters and contact addresses) and managing this information eat up much of online marketer's time. Precious time that could have otherwise been spent selling products and earning money.
Truth and Lies
How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in their attempt to succeed? Do they really believe that they will attract customers by using deceptive means. Hey friends, I've got news for you! You are the ones who have been deceived!
What is the Flavor of Your Website?
When I mention, "flavor", I mean the appeal of the
products or services, a company offers, to your basic
senses, ( taste, touch, feel, sight, etc.).
But, allow me to extend this even further and talk about company appeal as well, for example company "culture".
Let's get less broad and bring this to you and me. What
is our "appeal" to the public? Do we present a good image, ("flavor") to the public? Are people impressed with the products and services we offer? Are they presented in a professional manner?
This analysis could be applied to email, websites, ads,
for that matter, anything the public "sees" with our name
on it. In previous articles, we discussed BRANDING your company.
Included in this process would be BRANDING your image as
well. So, when I mention Wendy's, for example I see DAVE,
the friendly guy who cares about selling good products.
When I mention McDonald's I see RONALD, the clown appealing
to children.
What does this have to do with the product?
Absolutely nothing.
It was a masterful way of BRANDING a company. Since they
both sell basically the same product, what separates one
from the other is their "image". Dave, the nice guy who
wants to provide quality hamburgers and the Ronald, the
clown, who loves kids, in the other case.
Where am I going with this?
I believe it is important to create a business logo, and slogan, to optimize your branding process. Then, it is really important to create your company "image". I hope my "image" projects WORK FROM HOME, quality products and services, and a professional image; and, that I have a website you can visit that is reliable and trustworthy.
When you see our logo, that is what I want your vision
and memory to recall. Something like "Dave" or "Ronald".
Do you want you image to be a high-powered sales company,
or a professional, creative, critical thinker? The "image"
I get in the first case is SPAM, misrepresentation, (tell
anybody anything to get it sold), and worthless products
and services.
Please, I am not trying to offend anyone. We all need to
sell!
But, there is the right way and the wrong way. I prefer
the right way. We stand behind ALL products and services,
and will NEVER spam anyone at any time.
That is the "image" I hope you "see" when our BRANDED name appears anywhere.
Your online friend,
Opportunities Now Internet Marketing Services
For more information about us use KEYWORD:
"opportunities now internet marketing services" in any major
Search Engine.
James A. "Jim" Holish
5250 E. Cortland Blvd. #19
Flagstaff, Arizona 85004
webmaster@mycashforever.com
http://www.mycashforever.com/
E-Mail Accounts For Your Home Based Business
As a Work at Home Business you need to have at least 7 E-Mail Accounts.
How to Build an Asset Out of Giving Stuff Away for Free
We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.
Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing
Do you want to make your ad appealing and increase
Your sales?
Excelling With Online Marketing
Do you want to build a successful online business?
To All Internet Marketers - How To Get My Business
More and more people are realizing that the Internet offers great
potential to set up a healthy business for pennies on the dollar.
This is good news for internet marketers - but it also means that
they need to lift their game.
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLC
Marketing Using Minisites
When it comes to making money online, there are a wide variety of web sites with different graphics and copy with some being very detailed and some not. The important thing is that both generate cash. If you have a home based internet business and are interested in marketing and selling your product, but don't have a lot of money to invest in a fancy, professionally created Web site, then you should consider setting up minisites for your various products.
You Gotta Think -- Strategic Internet Marketing!
Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?
Internet Marketing Simplified! 2 Pillars For Achieving Massive Results
Are you confused by the flood of information on how to improve your internet marketing results?
Why Online Business - The Harsh Reminder Why Online Business Is For You
Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom.
Stepping Outside the WAHM Zone
Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. While there is no real easy answer to this problem, there are certain things you can do to gain your fair share of sales.
Are You Utilizing a 5-Point Prospecting System?
If not, you may be losing out on some very valuable business. First, let me explain What the term '5-Point Prospecting' means. It means that, at any one time, you are using 5 different marketing methods to get your name and business known. Now, there are many more than 5 ways to market your product or service, and if you want to use more than 5, great! Here are my top 5 Prospecting Methods:
Choosing Effective Programs for Your Internet Marketing Plan
Objectives, strategies, and tactics (i.e. programs or action plans) - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework, and tactics fill in the details. Tactics are where the action takes place - these are the things you will do to bring your plans to life and "work" your marketing mix.
Internet Marketing and Public Speaking: The Murder Board Practice
I recently posted an article titled "Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet." One of the tips concerned a means to practice your sales presentation with a "Murder Board." I received several emails requesting a fuller explanation of this practice method.
4 Tips to More Online Party Sales
I know most of us have held our own online party, been to one, or at least read about them. Many of the materials online are general, and the average online party (for individuals) has around 5-10 guests at the most. Maybe more, maybe less, depending on several factors. But really for those that do not belong to party groups, and are holding their first party the attendance is going to be very low.
Beat The Phenomenon Of Awful Sale Statistics
It is a purely shocking statistic, that only 4 in every 100 affiliates, actually turn over more than a few dollars. This is an truly awful statistic, but one that can be easily changed. The reasons as to why this phenomenon of awful sales occurs are numerous. In this article, I will be dealing with resell rights e-book packages, as the sales example item. However overall this article, can be applied, to any sales product.
New Medium, New Rules
Life is thought to have begun on Earth somewhere around three billion years ago, and of all the species, only an estimated one in a thousand is still alive today. Academics continue to debate over whether this is a natural part of the evolution process, or a direct result of the changing environment. Whichever opinion is right, one thing's for sure - it's bad news for the victims. If they'd have adapted to their changing environment early on, they could very well still be around today.
|
Bookmark this at Del.icio.us