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6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits. Well, I've been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work... ...if you know HOW to use them. How to write effective solo ad I've learned the hard way. I've lost $527.00 in my first two months. Now, here is the good news: you don't have to waste your time trying to figure out how to create a good solo ad. I've done it for you. :) By following these six tips you'll be able to create solo ads that produce incredible results. 1. Choose the ezine you want to advertise in very carefully. Don't only consider ezine size. The truth is that smaller ezines produce better results than ezines with large subscriber base. I always prefer to run my solo ad in ezine with 8,000 subscribers than in ezine with 100,000. Not because it's cheaper, but because small lists are usually more responsive. Before buying the ad in any ezine read a couple of issues. Does it provide readers with quality content? Does it shows the personality of its editor? Would you subscribe to that ezine? Advertising in poor quality ezines is a waste of money. No one is reading them anyway. 2. Get the readers attention with the headline. It is very important to make sure that you can add your headline in a subject line of solo ad. If the subject line reads "Our Ezine Solo Ad" most of subscribers won't open it. You have to add your *attention grabbing* subject line. Headlines like "Check this out" or "Here is my new product" won't work. Get their attention! Spark the desire to learn more! Give them a *reason* to open your email. Bob Leduc wrote a great article "How To Create A Captivating Headline". You can find it here: 
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