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Add Drop Down Menus to Your Site
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Creating an Effective Advertising Plan
Developing an effective advertising plan requires that consideration be given to budget, competition, customers, advertising vehicles and consistency.
In developing your business plan, be sure to include some expenditure for advertising. For start up or small business owners, think in terms of 3-5% of your total projected annual revenues. If 3-5% is not viable, use 2% or whatever is affordable. The point is: put something in the budget to reach your potential customers. As a comparison, large consumer product companies like Proctor and Gamble spend as much as 25-30% of their revenues on advertising. Think in terms of resource allocation when developing your advertising budget. You might be expending more time than actual dollars in the start-up phase of your business. And keep in mind – whether or not you’re advertising to your customers, your competition is
Be very aware of your competitive edge. What is it that your product/service does different and better than your competitors? Be sure your competitive edge is highly visible in your advertising approach.
Do a little research on the kinds of advertising your competition is doing. Sometimes your competitive edge can be that you do a better job of advertising. Has your competition purchased display ads in the yellow pages? Design a better ad. Purchase a larger ad. If your competition is leaving flyers on customer’s doors, do something else. Choose another way to get information to your customers. Find a way to stand out from the crowd.
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Get Traffic To Your Website
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Be sure to join our yahoo group for webmasters and resellers to share Advertising Winning and Losing experiences. Please join! Together we can prosper!
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