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The opportunities for getting free advertising for your product

or services are limited only by your own imagination and

energies .

There are so many proven ways of promoting your own objectives

without cost that it literally boggles the mind just to think of

listing them.

One way is to write an article relative to your particular

expertise and submit it to all the publications and media

dealing in the dissemination of related information.

In other words, become your own publicity and sales promotion

writer .

Get the word out: establish yourself as an expert in your field,

and "tag along" everything you write with a quick note listing

your address for a catalogue, dealership opportunity, or more

information .

Another really good way is by becoming a guest on as many of the

radio and television talk shows or interview type programmes as

possible .

Actually, this is much easier to bring about than most people

realise .

Write a letter to the producer of these programmes, then follow

up with an in-person visit or telephone call.

Your initial contact should emphasise that your product or

service would be of interest to the listeners or viewers of the

programme - perhaps even saving them time or money.

Other ways of getting free or very inexpensive exposure include

the postage of advertising circulars on all the free bulletin

boards in your area, especially the coin-operated laundries,

grocery stores, and beauty and barber shops.

Don't discount the idea of handing out circulars to all the

shoppers in busy shopping centres, especially on weekends.

You can also enlist the aid of the middle school students in

your area to hand out circulars door to door.

  Some of the more routine methods include having a promotional

ad relative to your product or service printed on the front or

back of your envelopes at the time you have them printed with

your return address.

Be sure to check all the publications that carry the kind of

advertising you need.

Many mail order publications just getting started offer

unusually low rates to run your ad.

And there are some that will give you Per Inquiry (PI) space -

an arrangement where all orders come in to the publication, they

take a commission from each order, and then forward the orders

on to you for fulfilment.

Many publications will give you a contract for "stand by" space.

In this arrangement you send them your ad, and they hold it

until they have unsold space, and then at a price that's always

one third or less than the regular price for the space you need

to insert your ad.

Along these lines, be sure to check in with the suburban and

neighbourhood papers.

If you send out or publish any kind of catalogue or ad sheet,

get in touch with all the other publishers and inquire about the

possibilities of exchange advertising.

They run your ad in their publication in exchange for your

running an ad for them of comparable size in yours.

Finally, there's nothing in the world that beats the low cost

and tremendous exposure you get when you advertise a free offer.

Simply run an ad offering a free report of interest to most

people - a simple, one page report with a "tag line" inviting

the readers to send money for more information, with a full

advertisement for your book or other product on the back.

Ask for a stamped addressed envelope, and depending on the

appeal of your report, and the circulation of the publication in

which your ad appears, you could easily be inundated with

responses !

The trick here, of course, is to convert all of these responses,

or a large percentage of them, into sales.

This is done via the "tag line" which issues an invitation to

the reader to send for more information, and the full page ad on

the back of the report, and the other offers you include with

the complete package you send back to them.

As mentioned at the beginning of this article, it's just a

matter of un-leashing your imagination.

Do that, and you have a powerful force working for you that can

help you reach your goals.