Click Here
for more Web Affiliate Resources
|
|
How to Create a Lifetime Commissions Affiliate Program |
by:
Christopher Pearce |
======================================================
How to create a lifetime commissions affiliate program
Christopher Pearce,
http://LifetimeCommissions.com
======================================================
Affiliate programs are a great way of marketing online.
You pay only for the results you get - if someone
referred to your site makes a purchase.
But if you want to make a really strong affiliate program,
with adoring-sales-machines for affiliates, it must be
VERY attractive to affiliates.
The best way to do that is to offer lifetime
commissions. That means you pay commissions on EVERY
purchase a referred customer makes, not just on the
first purchase.
If you pay commissions for every purchase that your
referred customers make, you offer your affiliates the
chance to earn a lot more money than they otherwise
would.
That will strongly motivate your smarter affiliates to
work harder and be creative, and that is EXACTLY what
you want them to do.
There are lots of things that make an affiliate program
great, but one of the most important is reliable tracking.
==============================
The magic ingredient: Tracking
==============================
If an affiliate sends you a customer, the affiliate
must earn a commission when that customer makes a
purchase.
You would not have that customer if the affiliate had
not referred them, so the affiliate deserves to be
rewarded.
To achieve this you must track all referrals reliably,
both online and off.
You should use cookies to store the referring
affiliate's ID number. You should set them with no
expiry date, but they will inevitably be lost well
within a few months, if not weeks, after they are set.
Browsers have a limit to the number of cookies they
can store. A lot of web sites now use cookies. This
means that your cookies will often be overwritten by
those from other web sites.
You must make sure that your cookies work with Internet
Explorer 6, which will discard cookies not compliant
with P3P standards.
Details:
http://msdn.microsoft.com/library/default.asp?url=/library/en-us/dnpriv/html Line.
=============================
Help your affiliates help you
=============================
Ninety percent of affiliates won't make a lot of money
for you. They need encouragement, motivation, and help.
Consider giving performance bonuses to the top earners.
Run a monthly newsletter and praise your top affiliates
in it.
Tell your other affiliates how the top earners did it,
and about the performance bonus you gave them. Give your
affiliates ideas on how to promote your products best.
Your top earners will appreciate the ego massage, and
your other affiliates will find out what's possible if
they put their mind to it.
For more details see:
How to make your affiliates enthusiastically loyal
http://www.associateprograms.com/search/affiliate-loyalty.shtml
Remember, when you help your affiliates get sales, you
help yourself get sales.
==============
The end result
==============
Starting a lifetime affiliate program is not easy, but
the rewards are worth it.
To make your affiliate program successful, you need to
make it attractive to affiliates, and the best way to
do that is offer good rewards.
If you pay lifetime commissions you offer affiliates
the opportunity to earn more money than they normally
would. They will work harder for the better commissions
and in the end, it will pay off with a better, more
effective affiliate program, that is more profitable
for you.
-
Christopher Pearce
http://www.LifetimeCommissions.com
-
=====================
Links in this article:
=====================
Problems with Internet Explorer 6 and cookies:
http://msdn.microsoft.com/library/default.asp?url=/library/en-us/dnpriv/html/ie6privacyfeature.asp
Wilson Web:
http://wilsonweb.com
My Affiliate Program tracking software:
http://www.myaffiliateprogram.com
GroundBreak (Ultimate Affiliate) tracking software:
http://www.groundbreak.com
eLance.com, somewhere to start looking for programmers:
http://www.elance.com/
How to make your affiliates enthusiastically loyal
http://www.associateprograms.com/search/affiliate-loyalty.shtml
About the Author
Christopher Pearce runs LifetimeCommissions.com, which
reviews lifetime and residual affiliate programs.
Keep up-to-date with the latest lifetime programs.
Subscribe to his monthly newsletter - Send a blank
e-mail to: mailto:lifetimecommissions-subscribe@topica.com |
|
